Design Methodology
Fresh and exciting
Our aim is to design websites that have energy and freshness which excite and engage both client and audience.
Aimed at the target audience
We design our sites with the target audience in mind. Our first question to clients is always 'Who is the target audience, and what do you want them to get from your site'?
Easy to use
Our sites are always easy to use and navigate. We specialise in large content-rich sites (including government sites) where one of the main aims is for users to be able to access information quickly and easily. We try to provide a range of navigation methods and aids for users, including clearly defined navigation systems, section-flagging and breadcrumbing.
Working with the client
We try to involve our clients in every step of the design process. We present each stage online for the client to inspect and provide feedback on. We encourage clients to show our mock-ups to colleagues and a small selection of target audience users. This allows the client to do informal user-testing throughout the process.
We are also happy to work with Web Usability experts. On larger sites, we actively encourage usability testing at set stages throughout the process if time and budget are available. We can provide contact details for Web Usability experts if needed, but do not include this as part of our service.
Copyright © Purple Prodigy, 2008
